Data protection

This data protection declaration explains the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile. (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

rectorate of the Private University of Education Vienna/Krems
Mayerweckstraße 1
1210 Vienna

datenschutz (at)


Types of data processed

  • Inventory data (e.g., names, addresses)
  • Contact details (e.g., email, phone numbers)
  • Content data (e.g., text input, photographs, videos)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Meta / communication data (e.g. device information, IP addresses)


Categories of data subjects

Visitors and users of the online offer (in the following we also refer to the persons concerned collectively as "users").


Purpose of processing

  • Provision of the online offer, its functions and content
  • Answering contact inquiries and communicating with users
  • Safety measures
  • Reach measurement / marketing


Terms used

“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term is broad and encompasses practically every handling of data.

“Responsible” is the natural or legal person, authority, institution or
other body that alone or jointly with others
decides on the purposes and means of processing personal data.


Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our
data processing. If the legal basis is not
mentioned in the data protection declaration , the following applies: The legal basis for obtaining consent is
Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to
fulfill our services and to carry out contractual measures
Answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for
processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c
GDPR, and the legal basis for processing to safeguard our legitimate
Interests is Art. 6 Para. 1 lit.f GDPR. In the event that vital interests of the data subject
or another natural person require the processing of
personal data, Article 6 (1) (d) GDPR serves as the
legal basis.


Cooperation with contract processors and third parties

If we
disclose data to other persons and companies (contract processors or third parties) as part of our processing , transmit
them to them or otherwise grant them access to the data, this is only done on the basis of legal
permission (e.g. if the data is transmitted to third parties, such payment service providers,
acc. Art. 6 para. 1 lit. b DSGVO to fulfill the contract is required), you consented
, have a legal obligation provides or based on our legitimate
) interests (eg the use of agents, web hosting, etc..

If we commission third parties to process data on the basis of a so-called
"order processing contract", this is done on the basis of Art. 28


Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the
European Economic Area (EEA)) or if this happens in the context of the
use of third-party services or disclosure or transmission of data to
third parties, this will only take place if it happens to fulfill our (pre) contractual obligations,
on the basis of your consent, on the basis of a legal obligation or on the
basis of our legitimate interests. Subject to legal or
contractual permissions, we process or have the data processed in a third country only
if the special requirements of Art. 44 ff. GDPR are met. Ie the
Processing takes place, for example, on the basis of special guarantees, such as the officially recognized
determination of a data protection level corresponding to the EU (e.g. for the USA through the
"Privacy Shield") or compliance with officially recognized special contractual
obligations (so-called "standard contractual clauses").


Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed
and to request information about this data as well as further information and a copy of the
data in accordance with Art. 15 GDPR.

You have accordingly. Art. 16 GDPR the right
request the completion of the data concerning you or the correction of the incorrect data concerning you .

In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be
deleted immediately or, alternatively, in accordance with Art. 18 GDPR,
to request a restriction on the processing of the data.

You have the right to request that you
receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other
responsible parties.

In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent
supervisory authority.


Right of withdrawal

You have the right
to revoke your consent in accordance with Article 7 (3) GDPR with effect for the future.


Right to object

You can
object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against
processing for direct marketing purposes.


Cookies and right to object to direct mail

"Cookies" are small files that are stored on the users' computers
. Various information can be stored within the cookies. A
cookie is primarily used
store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer . Temporary cookies, or "session cookies" or "transient cookies", are
cookies that are deleted after a user leaves an online offer and
closes his browser. Such a cookie can, for example,
store the content of a shopping cart in an online shop or a login status. As "permanent" or
"Persistent" refers to cookies that
remain stored even after the browser is closed. For example, the login status can be saved if the user visits it
after several days. The interests of the
users can also be stored in such a cookie , which are used for range measurement or marketing purposes
. "Third-party cookies" are cookies that are offered by providers other than
the person responsible for operating the online offer (otherwise, if
they are only their cookies, they are referred to as "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of
our data protection declaration.

If users do not want cookies to be stored on their computer,
they are asked to
deactivate the corresponding option in the system settings of their browser . Saved cookies can be
deleted in the system settings of the browser . The exclusion of cookies can lead to functional
restrictions of this online offer.

A general objection to the use of
cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking,
via the US website or the EU website
www.youronlinechoices. com be explained. Furthermore, the storage of
Cookies can be reached by deactivating them in the browser settings. Please
note that then you may not be able to use all of the functions of this online offer


Deletion of data

The data processed by us will be deleted
or restricted in their processing in accordance with Art. 17 and 18 GDPR . Unless
expressly stated in this data protection declaration, the data stored by us will be
deleted as soon as they are no longer required for their intended purpose and the
deletion does not conflict with any statutory retention requirements. If the data is not
deleted because it is required for other and legally permissible purposes,
its processing will be restricted. This means that the data is blocked and not processed for other
purposes. This applies, for example, to data that
must be kept for commercial or tax reasons .

According to legal requirements in Germany, the storage takes place in particular for 6
years in accordance with § 257 Paragraph 1 HGB (trading books, inventories, opening
balances, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 Paragraph
1 AO (books, records ,
Management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).

According to legal requirements in Austria, the storage takes place in particular for 7 years in
accordance with § 132 para. 1 BAO (accounting documents, receipts / invoices, accounts, receipts,
business papers, list of income and expenses, etc.), for 22 years in
connection with real estate and for 10 years for documents in connection with
electronically provided services, telecommunications, radio and television
services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-
Stop-Shop (MOSS) is used.



The hosting services we use serve to provide
the following services: Infrastructure and platform services, computing capacity,
storage space and database services, security services and technical
maintenance services that we use for the purpose of operating this online offer.

We or our hosting provider process inventory data, contact data,
content data, contract data, usage data, meta and communication data from customers,
interested parties and visitors to this online offer based on our legitimate
interests in an efficient and secure provision of this online offer in
accordance with Art. 6 Para. 1 lit.f GDPR in conjunction with Art. 28 GDPR (conclusion of an
order processing contract).


Collection of access data and log files

We, or our hosting provider,
collect data on every access to the server on which
this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. The access
data includes the name of the accessed website, file, date and time of access , amount of data transferred,
notification of successful access, browser type and version, the
user's operating system , referrer URL (the previously visited page), IP address and the requesting provider .

For security reasons (e.g. to investigate
acts of abuse or fraud), log file information is stored for a maximum of 7 days and then
deleted. Data, the further storage of which is necessary for evidence purposes, are
excluded from deletion until the respective incident has been finally clarified.


Registration function

Users can optionally create a user account. As part of the registration, the
required mandatory information is communicated to the users. The
data entered during registration will be used for the purpose of using the offer. The
user can, such as changes on supply-registration-related information or
be notified by e-mail offer scope or technical circumstances. If users
have terminated their user account, their data will be
deleted with regard to the user account , subject to their retention is
necessary for commercial or tax reasons in accordance with Art. 6 Para. 1 lit. c GDPR. It is up to the users to provide their data
to secure the termination before the end of the contract. We are entitled to
irretrievably delete all user data stored during the term of the contract.

As part of the use of our registration and login functions as well as the
use of the user account, the IP address and the time of the respective
user action are saved . The storage takes place on the basis of our legitimate interests, as
well as the users in protection against misuse and other unauthorized use. A
transfer of such data to third parties not in principle, unless it is in pursuit
of our claims is required or there is this is a legal obligation
acc. Art. 6 para. 1 lit. c DSGVO. The IP addresses are
anonymized or deleted after 7 days at the latest .



When contacting us (e.g. via the contact form, email, telephone or via
social media), the information provided by the user is processed in order to process and process the contact
request in accordance with Art. 6 Para. 1 lit. b) GDPR. The information provided by the users
can be
stored in a customer relationship management system ("CRM system") or a comparable request organization.

We delete the inquiries if they are no longer required. We review the
requirement every two years; The statutory archiving obligations also apply.


Comments and contributions

If users leave comments or other contributions, their IP addresses are stored
for 7
days on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. This is done for our safety if someone
leaves illegal content in comments and contributions (insults, prohibited political
propaganda, etc.). In this case we can be prosecuted for the comment or contribution
and are therefore interested in the identity of the author.


Google Analytics

We use Google Analytics, a web analysis service provided by Google LLC (“Google”) , on the basis of our legitimate interests (ie interest in the analysis,
optimization and economic operation of our online offer within the meaning of Art. 6 Para.
1 lit. f. GDPR).
Google uses cookies. The information generated by the cookie about the use of
the online offer by the user is usually
transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a
guarantee to comply with European data protection law ).

Google will use this information on our behalf to
evaluate the use of our online offer by users, to compile reports on the activities within
this online
offer and to
provide us with other services related to the use of this online offer and the internet . In doing so, pseudonymous user profiles can be created from the processed data

We only use Google Analytics with activated IP anonymization. This means that the IP address of
the user is shortened by Google within member states of the European Union
or in other contracting states of the Agreement on the European Economic Area
. The full IP address will only be sent to a Google server in the
USA and shortened there in exceptional cases .

The IP address transmitted by the user's browser will not be merged with other
Google data . Users can
prevent the storage of cookies by setting their browser software accordingly; Users can
also prevent Google from collecting the
data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the
browser plug-in available under the following link
http: // tools / dlpage / gaoptout? hl = de.

You can find more information on the use of data by Google, setting and objection options on the
Google website : (“
Use of data by Google when you use websites or apps of our
partners "), (" Use of data for
advertising purposes "), (" Manage information that Google
uses, to show you advertisements ").


Google Re / Marketing Services

We use the marketing and remarketing services (“Google Marketing Services ” for short) on the basis of our legitimate interests (ie interest in the analysis,
optimization and economic operation of our online offer within the meaning of Art. 6 Para.
1 lit. f. GDPR)
”) From Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA,
(“ Google ”).

Google is certified under the Privacy Shield Agreement and thus offers a
guarantee to comply with European data protection law ).

The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products
that he was interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google Marketing Services are active are accessed, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also known as "web Beacons "called) integrated into the website. With their help, the User an individual cookie, ie a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including,,,, or This file records which websites the user has visited, which content he is interested in and which offers he has clicked, as well as technical information on the browser and
operating system, referring websites, visiting time and other information on the use of the online offer. The IP address of the user is also recorded, whereby we in the context of by Google Analytics that the IP address will be shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases will it be completely transferred to a Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google offers. The aforementioned information can also be combined by Google with information from other sources . If the user then visits other websites, the advertisements tailored to him can be displayed according to his interests.

The user data is processed pseudonymously as part of the Google Marketing Services . This means that Google does not store and process the name or email address of the user, for example , but rather processes the relevant cookie-related data within pseudonymous
user profiles. In other words, from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google's servers in the USA.

The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

We can incorporate third-party advertisements on the basis of the Google “AdSense” marketing service . AdSense uses cookies that enable Google and its partner websites to display ads based on users' visits to this website or other websites on the Internet.

We can also use the "Google Tag Manager" to integrate and manage Google analysis and marketing services on our website.

For more information on the use of data by Google for marketing purposes, see the overview page:, Google's data protection declaration is available at retrievable.

If you would like to object to interest-based advertising by Google Marketing Services , you can use the setting and opt-out
options provided by Google:


Online presence in social media

We maintain an online presence within social networks and platforms in order to be able to
communicate with the customers, interested parties and users active there and to
inform them about our services. When calling up the respective networks and platforms
, the terms and conditions and the data processing guidelines of their respective
operators apply .

Unless otherwise stated in our data protection declaration, we process the
data of the users as long as they
communicate with us within the social networks and platforms , e.g. write articles on our online presence or
send us messages .


Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests
(i.e. interest in the analysis, optimization and economic operation of our
online offer within the meaning of Art. 6 Para. 1 lit.
Integrate services such as videos or fonts
(hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content
perceive the IP address of the users , since they would not be able to send the content to their browser without the IP address.
The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to
deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or
marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous
Information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offer, as well as being linked to such information from other sources.



We embed the videos from the “YouTube” platform provided by Google LLC, 1600
Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection,


Google Maps

We integrate maps from the “Google Maps” service provided by Google LLC, 1600
Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection,


Google Fonts

We integrate the fonts ("Google Fonts") from the provider Google LLC, 1600 Amphitheater
Parkway, Mountain View, CA 94043, USA. Data protection,